A Vision For the Future—for Albertans, by Albertans
Imagine if everyone in Alberta felt like they belonged. Imagine if Alberta was a place where opportunities were unbounded, and we created solutions to some of the world’s biggest challenges?
This is the potential of Alberta. This is the vision Albertans see for their future.
Watch the video below and imagine your future in Alberta.
And this is just the beginning of what we can do. Because Alberta is just getting started.
Defining the next decade of Alberta’s future
Our North Star—this is the future that Albertans envision. Created by Albertans, for Albertans.
Alberta is a place of belonging
Alberta is a place of great diversity. We must nurture that diversity into our greatest strength—advancing inclusion, equity, reconciliation, and shared prosperity.
Alberta is a place of opportunity
Alberta is a place of incredible potential. Creating prosperity requires being the best place on earth to turn that opportunity into reality.
Alberta is a place of solutions
Alberta is a place of ideas and innovation. Here humanity’s biggest problems find answers.
Feeding Everyone: Sustainable & Healthy Food
We can help feed the world.
Population growth and looming food insecurity have created an imperative to grow more healthy food fast. We are one of seven countries that has the land and expertise to do this. Alberta’s agricultural sector is the answer.
Energy Solutions: Low-Carbon Energy, Materials & Minerals
The world needs access to secure, affordable, and low-carbon energy.
An energy transition is underway, and Alberta can be a leader in developing and exporting low-carbon energies, carbon-based goods, and new technologies.
Healthy Lives: Medical & Wellness Advancements
We can advance medicine to create a healthier world.
Health realities such as aging, COVID-19, and obesity are generating intense focus and investment in global health and wellness. Alberta has the health ecosystem, data, and innovation to create solutions to support the world’s health and wellness.
Quality of Life & Belonging
Building Alberta into a vibrant and diverse place that supports the health and well-being of its residents.
Skilled & Prepared Workforce
Fostering a culture of lifelong learning and helping Albertans realize full potential through a strong educational and workforce development system.
Technology & Innovation
Investing in the innovation ecosystem to unleash the ideas and solutions that will help Albertans tackle global challenges.
Physical & Digital Infrastructure
Connecting people and businesses across the province and with the world to enhance quality of life and create access to opportunity.
Leading the world in emissions reduction, environmental stewardship, and sustainable resource development.
Establishing a stable fiscal structure that supports the evolving needs of Albertans and businesses.
Missions & Moonshots
Alberta’s opportunity to contribute to global solutions in agriculture, energy, and health is immense. Seizing this opportunity will take big ideas, lots of collaboration, and a little “can do” attitude.
We have invited leading experts, business leaders, innovators, and other thought leaders across Canada to share their big ideas to advance Alberta’s missions and moonshots in a series of submitted discussion papers. These papers are intended to inspire action and catalyze conversations around Alberta’s opportunity.
By Dr. Larry Martin, Principal, Agri-Food Management Excellence
Alberta has many strengths and assets that, if enhanced, would position Alberta as a global leader in value-added agri-food production.
By Malcolm Bruce, CEO, Edmonton Global
The global race for hydrogen is on, and with the right investment, policy, and speed, Alberta can seize an unparalleled opportunity: to lead the world in hydrogen development and export.
This is a plan for Albertans, by Albertans. We conducted one of the largest research studies in the province’s recent history, and despite Albertans’ apparent differences, we share a remarkably coherent vision for the future. Achieving this vision will require a coordinated effort on a scale rarely witnessed.
Define the Decade is Alberta’s roadmap. It is a clear articulation of Albertans’ vision, what we need to do to get there, and how we plan on achieving it.
Defining the next decade will take everyone. Here’s how you can help us realize this vision.
Share this vision and message with your colleagues, friends, families, and communities.
Define the Decade: The Complete Story
Several months of research, engagement, and analysis have gone into every report of this project, which we have released as chapters in a story. Explore each chapter in this story below.
Leadership & Advisory
President & Country Chair
Co-Founder & Co-CEO
President & CEO (ret.)
Executive Vice President and President, Liquids Pipelines
Executive Vice-President, Natural Gas & Technical Services
President & CEO
President & CEO
Startec Compression & Process
Rohit Group of Companies
Fort McKay Group of Companies
President & CEO
Anila Lee Yuen
President & CEO
Centre for Newcomers
CEO / Co-Founder & Board Director
Technology Helps / Calgary Black Chambers
Dr. Lars Hallstrom
Prentice Institute, University of Lethbridge
Dr. Matthew Corkum
Speaker, Disability & Inclusion Advocate
Gary St. Amand
Bissell Centre Edmonton
Manager of the Homeless and Housing Development Department
Medicine Hat Community Housing Society
J.W. McConnell Professor of Practice / Research Fellow
Max Bell School of Public Policy at McGill University / CD Howe Institute
Alberta Women Entrepreneurs
Former Regional Chief
Assembly of First Nations of Alberta
Megan Langpap (Steiestol)
Manager, Strategic Communications, Communications & Engagement
Regional Municipality of Wood Buffalo
Alberta LGBTQ+ Chamber of Commerce
Director of Communications and Relations
Building Trades of Alberta
We are grateful to our Executive Task Force and Prosperity Advisory Committee for their leadership, guidance, and advice throughout this process. Check this video to hear from a few of them about what this project means to them.
Why Define the Decade?
Alberta is at a crossroads. Our economy and people have been hit hard over the past decade, and many have questioned the future vibrancy of our province, asking: “are Alberta’s best days behind it?” But we know that there is so much potential for Alberta.
During a time when Alberta’s economy was battered by a global pandemic, a struggling reputation, the realization that prosperity in the province has not been equally shared, and deep uncertainty about our future, it became clear that we had a choice: Keep doing what we are doing and hope for the best or harness our Alberta spirit and embrace the challenge and change. Define the Decade emerged as the plan to choose the latter.
This project was created out of a deep passion for this province and a desire from industry leaders, policymakers, community leaders, and Albertans come together and build a future where everyone can belong, where opportunity is unbounded, and where Albertans can work on solving some of the world’s biggest challenges.
Guided by an Executive Task Force and a Prosperity Advisory Committee, the Business Council of Alberta undertook one of the most extensive research and engagement initiatives in the province’s recent history to understand what Albertans wanted for their future and then to create the plan to achieve that vision. The final report of Define the Decade presents both a vision for the future and this plan.
As part of this process, BCA engaged with thousands of stakeholders to inform this work. This included working sessions with over 100 of Alberta’s chief executives, provide-wide focus groups, hundreds of Big Idea submissions, hundreds of one-on-one interviews with subject matters experts and community and business leaders, a province-wide survey, and an extensive review of work done in comparable jurisdictions.
The world is changing fast, and there are many headwinds in our path to prosperity. But Albertans are optimistic, resilient, and deeply entrepreneurial.